Some researchers said the erotic AI apps are benefiting from a double standard that hurts real human sex workers. It's part of a larger movement to capitalize on a surge of interest in AI, following the popularity of tech startup OpenAI's ChatGPT product, which reset expectations for what AI chatbots were capable of. The marketing push is part of an AI gold rush, in which app developers - most of them based abroad - are mining customers who are interested in sexual or romantic connections with custom digital characters. On TikTok, some ads got thousands of views and stayed up for weeks before TikTok removed them, according to its library. There, they disclosed that they had removed some of the developers’ ads before NBC News contacted them, but not all of them. Meta and TikTok post ad-related records in publicly accessible archives for transparency. TikTok’s ad policies prohibit ads that “display or promote the use of prohibited adult products or services.”
It wasn’t clear, though, how many of them were seen in the U.S., because TikTok’s ads library provides transparency only for ads that appear in Europe. Some, but not all, were the same ads that appeared on Meta. There were 14 app developers running hundreds more sexually provocative AI ads on TikTok, NBC News found. The app developers were running more than 1,000 ads in all, many of them easily discoverable and viewable on Meta’s online library of ads, which the public has access to. NBC News found 35 app developers running sexually explicit ads on apps owned by Meta, the parent company of Facebook and Instagram. An ad on Instagram for an “nsfw pics” app uses an image of Cookie Monster.
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Some ads use memes that include popular children’s TV characters, such as SpongeBob SquarePants, Bart Simpson or Cookie Monster, to promote apps with which people can create “NSFW pics.” Others feature digitally created girls who appear to be teenagers or younger, sometimes in the style of anime.
The ads promise “NSFW pics,” custom pinup girls and chats with “no censoring,” and many of them feature digitally created potential “girlfriends” with large breasts and tight clothing. Dozens of tech startups have been running explicit advertisements on TikTok, Instagram and Facebook in recent months for apps that promote not-safe-for-work experiences.
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